COPILOT FOR MICROSOFT 365 IS NOW AVAILABLE! FIND OUT ON MARKETPLACE.
interworks.cloud joins Climb Global Solutions, strengthening cloud and software distribution across Europe 🔗Read More
COPILOT FOR MICROSOFT 365 IS NOW AVAILABLE! FIND OUT ON MARKETPLACE.
interworks.cloud joins Climb Global Solutions, strengthening cloud and software distribution across Europe 🔗Read More
In today’s digital economy, resilience is no longer just a technical consideration — it has become a business necessity. As cyber threats intensify and dependence on the cloud continues to grow, Managed Service Providers (MSPs) and Value-Added Resellers (VARs) are uniquely positioned to transform Cloud and Business Continuity into a strategic growth driver.
In 2025, Microsoft reported that 97% of identity attacks were password spray attacks, while Acronis revealed that ransomware victims increased by 70% during H1 2025. At the same time, malware was detected in 1.47% of Microsoft 365 email backups. Organizations are therefore being forced to move beyond backup as a standalone protection mechanism and adopt a holistic business continuity strategy that combines modern Backup and Disaster Recovery (DR) solutions in a complementary and integrated way.
For MSPs and VARs, this transition creates a defining opportunity to reposition themselves — not simply as service providers, but as enablers of business resilience, especially for small and medium-sized businesses (SMBs), which often lack the internal resources required to manage increasingly complex IT risks.
SMBs face disproportionately high exposure to cyber and operational threats, where even brief downtime can lead to immediate operational disruption and financial loss. By adopting modern Backup and DR strategies, they gain access to enterprise-grade capabilities without major upfront investment, while simultaneously ensuring compliance with regulatory frameworks such as NIS2 and DORA — and, most importantly, preserving customer trust.
The real evolution, however, lies in how these capabilities are implemented.
Modern backup solutions have evolved into smarter, more secure, and operationally unified platforms. Acronis combines backup, cybersecurity, and endpoint management within a single multi-tenant platform, simplifying operations while strengthening protection.
At the same time, NinjaOne Backup emphasizes centralized management, incremental backup efficiency, and flexible recovery options — critical capabilities for MSPs managing multiple and highly distributed environments.
Collectively, these solutions provide predictable recovery, stronger protection against advanced threats, and optimized service delivery through automation and multi-tenant management capabilities.
Backup alone, however, does not guarantee Business Continuity. True differentiation comes from combining backup with Disaster Recovery.
Microsoft Azure Site Recovery enables automated replication and orchestrated failover across regions, ensuring minimal downtime during outages or incidents. At the same time, Acronis integrates DR capabilities into its broader Cyber Protection ecosystem, reducing operational complexity.
As an additional layer of resilience NinjaOne supports rapid execution of recovery workflows directly from the backup environment.
Together, these capabilities allow MSPs to deliver “Continuity” not only at the data level, but across entire business operations.
The challenge today is no longer access to technology, but the ability to utilize it effectively on both an operational and commercial level.
In this context, strategic partnerships become critical. Through collaboration with interworks.cloud, partners accelerate the adoption of a fully integrated Business Continuity model. Through a marketplace-driven approach, they gain access to a wide portfolio of solutions ranging from Microsoft and Acronis to ThreatDown, and NinjaOne — combined with interworks.cloud’s own DRaaS and Recovery Copy services.
This ecosystem enables partners to:
Accelerate time-to-market with ready-to-deploy Backup and DR solutions
Automate and simplify operations through centralized ordering, provisioning, billing, and subscription lifecycle management
Deliver enterprise-grade continuity services to their end customers
Beyond the technologies themselves, the real value lies in the ongoing interaction with partners and their access to expertise, consulting support, and commercial guidance — empowering them to transform modern challenges into measurable business outcomes.
In this new environment, Business Continuity is evolving from an operational requirement into a strategic revenue stream — aligned with the growing demand for resilience across every industry. Ultimately, the MSPs that will stand out are not those that simply deploy technologies, but those that position “Continuity” as a service. Because in a world where downtime carries measurable cost, resilience is no longer just protection.
It is currency.
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