COPILOT FOR MICROSOFT 365 IS NOW AVAILABLE! FIND OUT ON MARKETPLACE.
interworks.cloud joins Climb Global Solutions, strengthening cloud and software distribution across Europe 🔗Read More
COPILOT FOR MICROSOFT 365 IS NOW AVAILABLE! FIND OUT ON MARKETPLACE.
interworks.cloud joins Climb Global Solutions, strengthening cloud and software distribution across Europe 🔗Read More
Why intelligent bot protection is becoming a critical part of every online store’s security strategy, and how Blackwall and interworks.cloud are helping businesses in Malta stay ahead.
A busy week of online orders usually looks like good news. More visitors, more baskets, more sales. Yet behind the dashboard numbers, a growing share of that traffic has nothing to do with real shoppers. According to Blackwall, bots now make up around half of all web traffic, and much of it is malicious. For retailers, tour operators and service providers in Malta that depend on their websites to sell, this is no longer a technical footnote. It is a business risk.
Not every bot is a problem. Search engine crawlers index your pages and help customers find you. The trouble starts with the rest. Some scrape prices and product descriptions for competitors. Others test stolen usernames and passwords against customer accounts, create fake registrations, flood review sections with spam or quietly hold stock in shopping carts until it vanishes from the virtual shelf.
Artificial intelligence has made all of this far harder to manage. Modern bots can pause between clicks, scroll like a person, rotate through thousands of IP addresses and change their behaviour the moment they meet a security control. To a basic firewall, they look just like an ordinary customer browsing on a phone.
The damage rarely arrives as one dramatic breach. It builds up. Pages slow down during a summer promotion or a Black Friday campaign because servers are busy answering automated requests. Marketing teams make decisions based on analytics inflated by fake sessions and wasted ad clicks. Scalper bots clear out limited stock within minutes, leaving genuine shoppers frustrated. Credential stuffing puts loyal customers’ accounts, and the trust behind them, at risk.
For a small or medium sized company, each of these problems hurts on its own. Together, they can erode margins and reputation at the same time. Malta’s digital economy, from local e-shops and hospitality brands to online platforms serving customers across Europe, relies heavily on availability and trust. That is exactly what makes it an attractive target.
Traditional defences struggle here. Block lists and IP based rules were designed for a time when bad traffic was easy to recognise. Against AI driven automation that adapts in real time, they are often one step behind. This is why specialised bot protection is becoming an essential part of every modern e-commerce security strategy.
formerly known as BotGuard, was built specifically for this challenge. It sits in front of a website as a protective layer and analyses every incoming request before it reaches the server. Using AI and machine learning, it looks at behaviour and request patterns rather than simple signatures, separating real visitors from malicious automation in real time. Harmful traffic is filtered out, while customers continue to browse and buy without extra friction.
Its protection covers the threats that matter most to online stores: scraping, credential stuffing, fake accounts, spam, inventory abuse, brute force attempts and application layer DDoS attacks. Businesses can set custom rules for user agents, IP ranges or sensitive pages, while detailed analytics show where bot traffic comes from and how it behaves. Today, Blackwall protects more than 2.3 million websites and applications worldwide.
The benefits go well beyond security. Cleaner traffic means faster pages, lower infrastructure costs, more reliable analytics and promotions that actually reach the customers they were designed for. Stock stays available for real buyers, and marketing budgets are spent on people rather than scripts.
Technology alone is only half the story. In Malta, Blackwall is available through interworks.cloud, a Climb company, a value added cloud distributor serving Southeast Europe with a particular focus on Malta, Greece, Cyprus and Bulgaria. With a network of more than 700 cloud resellers and managed service providers, interworks.cloud makes it possible for local businesses to access Blackwall through IT partners they already know and trust.
Its contribution goes further than supplying licences. interworks.cloud supports partners with fast onboarding, technical guidance, go to market training and round the clock support. Through its marketplace, IT providers can protect multiple customer domains under a single subscription and offer bot protection as part of a broader security portfolio through the interworks.cloud Blackwall program.
As a Microsoft Solutions Partner, interworks.cloud also helps organisations adopt Microsoft 365, cybersecurity services, managed cloud solutions and business continuity tools, all backed by expert guidance and ongoing support. This means bot protection can sit naturally alongside the rest of a company’s cloud and security environment, instead of operating as an isolated tool.
Attackers are becoming more intelligent, so online defences must become smarter too. Businesses in Malta that understand the risk of AI powered bot attacks early will be better placed to protect their revenue, their customers’ trust and their long term growth. For IT providers and resellers on the island, there is also a clear opportunity to expand their services by joining the interworks.cloud Partner Program and bringing advanced protection such as Blackwall to their customers.
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